Facebook Ads Case Study: $2.15 CPL for French Tutoring Client: Franco Buddy Channel: Facebook Ads Objective: Lead Generation for French Tutoring Services Overview This case study explains how I planned, executed, and optimised Facebook advertising campaigns for Franco Buddy , achieving high-quality French tutoring leads at a very low cost while working under strict budget constraints. Key Results at a Glance $2.15 Best Cost/Lead 2.73% Best CTR $0.38 Best CPC 105+ Leads Generated The Business Franco Buddy is a French teaching and tutoring service I co-founded with friends. We help learners across Canada learn French for immigration, academic, and career advancement . Our services include: TEF & TCF exam preparation CRS score improvement for Canadian PR French-speaking university admissions Personalized 1:1 tutoring Speaking practice with native French teachers The Challenge...
About Me
I'm Bhavya Panchal, a performance marketer and Computer Science student at Algoma University (graduating October 2026).
I specialise in paid advertising and lead generation. As Head of Marketing at Franco Buddy, I built Facebook ad campaigns that achieved $2.15 cost-per-lead and 2.73% CTR outperforming industry benchmarks by 3x.
What I do:
- Facebook & Instagram advertising
- Lead generation for service businesses
- Audience research and targeting
- Creative testing and optimisation
- Campaign analytics and reporting
I focus on data-driven marketing, testing what works, cutting what doesn't, and letting results guide decisions.
Currently seeking performance marketing opportunities in Toronto.
About This Website
This is my professional portfolio showcasing real marketing campaign results and case studies. Here you'll find documented proof of work, not just theory.
https://www.bhavyapanchal.com/2026/01/httpswww.bhavyapanchal.comCase-Study.html
Comments
Post a Comment